- All
- Product Marketing
- Copywriting
Trialzen
I developed Trialzen's core positioning and translated it into their website and marketing collateral.
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Life Sciences SaaS GTM
I built the go-to-market campaign and messaging strategy for an AI-powered localization platform serving clinical trial sponsors and CROs.
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Competitive Audit: Health Benefits
Conducted competitive messaging/content audit for a client in the employee wellness space.
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Social Ads/Email: Oncology SaaS
Built a series of social ads and an email campaign for oncology buyer personas.
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Competitor Comparison Sheet
Researched competitor and wrote this comparison sheet. Consulted with internal SME at Vibrent to fine-tune product messaging.
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Vibrent Product Brochure
Wrote product brochure for research SaaS platform based on product walkthroughs, SME interviews, and market research.
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Client Messaging/Positioning: Employee Wellness
Crafted positioning statements for a client in the employee wellness technology space seeking to differentiate against competition.
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Vibrent Health Brand Guide
Wrote brand messaging and visuals guidelines for Vibrent Health. Available upon request.
Product Marketing
Various Samples: Suvoda
Here are various samples I've done with Suvoda including slide decks, web copy, whitepapers, and more.
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Case Study: Solving Complexity with Integration
Utilized SME interviews and webinar content to write and edit this case study. This paper details the benefits that a pharma company had in integrating clinical data capture with clinical supply and randomization SaaS platforms to ensure ease of use.
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How to Write a Video Script That Doesn’t Suck
Wrote, edited, and voiced this video.
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Business Plan: Archetype Endeavors
Helped a machine learning investment company Archetype Endeavors secure $3 million in seed funding by writing its business plan, executive summary and prospecting emails. I shaped the brand's mission and honed its founders' pitch to investors.
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Content Strategy Consult (High-level)
Audited a client's content and competitors and created a one-year content plan.
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Trade Collateral: Pear Therapeutics
Wrote copy for Pear Therapeutics' trade show collateral.
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Oncology Article / Social Copy
Wrote Healio article as well as social copy for AZ executives and company page detailing significance of biomarker as well as results for Ablotinib's clinical trial.
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Schizophrenia DTC Ad
Wrote ad copy, selected stills from DTC commercial, wrote animation treatment for the ads.
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Neuro: Spravato Clinical Data RTE
Wrote this rep-triggered email on clinical trial data for Spravato for treatment-resistant depression
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Neuro: Spravato HCP Trifold
Repurposed sales deck and wrote copy for this HCP brochure.
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Pulmonary/Rare Disease: Dosing Guide
Wrote copy for this dosing guide for a pulmonary brand.
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Schizophrenia Disease Awareness
Crafted copy as well as initial design concepts for this deck for a health policy audience.
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Neuro: Spravato Treatment Initiation Guide
Wrote this guide for HCPs and directed the design of the above infographic.
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Social Copy: Moderna and Janssen
Twitter copy in different disease areas for two pharma clients.
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Article: 3 Main Activities of Target Marketing
1800 word SEO-optimized article. Third result on Google.
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Article: How to Calculate KPI
1800 word SEO-optimized article. Fifth result on Google.
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Acceptance Speech: Moderna
Wrote an acceptance speech for Moderna's SPIKEVAX at the biannual Prix Galien Awards.
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Article: NeuroFlow
Provided content strategy and writing for various projects, including this article targeting pain management physicians.
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Article: Content Repurposing
Wrote this article for healthcare audiences on content repurposing.
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Whitepaper: Optimizing IRT for Clinical Supply Management
Wrote this whitepaper based off a webinar between two SMEs in clinical trial supply management.
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Atopic Dermatitis Doctor Discussion Guide
Wrote this doctor discussion guide for patients/caregivers managing atopic dermatitis. Client: LEO Pharma.
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Microsite Copy: Atopic Dermatitis Pharma Campaign
Wrote copy for LEO Pharma's microsite and global campaign to spread awareness on atopic dermatitis.
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Email: Diversity in Clinical Trials
Internal email showcasing talent of the diversity in clinical trials team at Janssen.
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